TWISML Hat tip: The Now Revolution @ambercadabra and @jaybaer

I wanted to take this take a moment to send out a TWISML Hat tip to the authors of The Now Revolution, Amber Naslund (@ambercadabra) and Jay Baer (@jaybaer).

Amber and Jay were in St. Louis last week as guests of the Social Media Club of St. Louis (@smcstl) and were here to promote their new book: The Now Reviolution: 7 Shifts to make your business smarter, faster, and more social. 

I had the unique opportunity to see Amber and Jay each individually speak about their book and also was in attendance at their joint presentation to the Social Media Club.  (A special thank you to @standingpr, @at_law, and @lumiereplace for the invites to these great events).  I also had the chance to catch a Cardinals game with Amber and I have to say that I came away impressed.

Amber and Jay have written a unique book which recognizes that Social Media isn't a job, and doesn't focus on Facebook, Twitter, Linkedin or any particular site.  What Amber and Jay have done is attempt to help businesses understand that the real secret sauce behind social media is that it allows you to better understand, serve, and communicate with your customers.  That's what's really important.  Those companies that grasp this fundamental truth have a leg up on their competition.